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They might not always find your services or products helpful, but they should never misunderstand what it is you’re offering. As a small business themselves, MOAT's website is a great example of using a minimal color scheme to create a clean design that is easy on the eyes of its site visitors. It has a clean a professional look, giving potential clients a good first impression when they land on their homepage.
If you’re into animations, you can learn a thing or two here. It’s hard to leave white space alone, but the emptiness draws more attention to the stuff you do decide to include. Resist the urge to clutter – you need to create a visual hierarchy so the important things don’t get lost, and to ensure your visitors can easily find their way.
Website Design Inspiration: 16 of the Best Homepage Designs
This means there are plenty of examples you can replicate and learn from. There are many ways to feature benefits on your home page, but the key is to show your audience how their lives will change for the better once they invest in your product or service. They say a picture is worth a thousand words – and when it comes to your homepage design, they might be onto something. People are naturally drawn to visuals like images or videos, making them a great way to convey information and prevent your homepage from becoming too text-heavy. This is the gilding on your website that’s going to give your business its personality, so you need to make sure it all works together in harmony. If your brand doesn’t work cohesively, chances are your visitors will be left feeling confused about who you are and what your business stands for.
If you need a robust business website that showcases a platform’s capabilities, course listings, and client testimonials, try cloning Circle. The content offers just enough insight into Fortnight Studio marketing savvy to inspire at tap on their “LET’S CHAT” button. Fortnight Studio differentiates themselves from other agencies by focusing on startups. They’re “a purposefully small design and development studio.” In an agency landscape where everyone is trying to do everything, it’s good to set yourself apart with specialization. Kraftful creates apps for companies who develop smart devices like thermostats, lights, and other appliances.
Homepage Design 101: How to Ace your Homepage Layout
Getting this wrong could cause you to alienate a large portion of users. Thankfully, many website builders offer mobile optimization as standard, but if you want to do it on your own, check out our article on how to improve your website for mobile users here. For example, on Veronica Solomon’s interior design homepage, she’s chosen to dominate the space with an image of her in an eclectically decorated room. This is relevant to her business, and tells us more about what she can offer than a lengthy and unnecessary sub-headline would.
The digital marketing agency IPA Group uses dimensionality and geometry to give their site design some visual excitement. The puzzle piece image at the top is a clear nod to their mission to help. The use of white space, custom graphics, and animations bring energy to their site and are a nice juxtaposition to the grids aligning most of the content. There’s a lot that’s linear about this design, but it’s broken up with a nice variety of dynamic visuals. AdQuick is an advertising service which helps marketers to build better campaigns. They did a great job of showcasing their ‘data opportunities’ with great visuals.
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What’s great about Soundstripe’s design is how well everything is organized. Curated playlists include everything from modern orchestral to chill hop. Whatever jams or sounds you’re looking for can be found with a short scroll and a few clicks. The search for decent music to license for a video project can be tough. There's plenty of lifeless, repetitive nu-muzak out there.
Brick-and-mortar shops, startups, and ecommerce stores alike, small businesses need to market themselves on the web. BOH offers a quarterly in-depth analysis of the topics that matter most to the interior design community—plus digital access to all magazine issues. Sometimes, a single strategic adjustment can change everything.
If someone likes the T-shirts on your site, they’ll dig around on their own. You don’t have to bombard them with links to every other page on your website. Use these checkpoints to make sure your business homepage is as effective as possible.
Here are eight tips to de-cheese your small business homepage. Please share links to your innovative homepages in the comments below. Effortlessly manage your online reputation, get more reviews, engage more prospects, improve customer experience and grow sales with Birdeye's all-in-one, award winning platform.
If you’re looking for a creative workspace in London, MAKE IT, well … makes it easy. They stay committed to quirk throughout the site with plenty of unexpected visuals, like the ketchup cannon. These jolts of weird creativity inspire us to explore the site thoroughly so we don’t miss anything whacky. This template would work well for a SaaS platform or online course provider. Just clone the project and start customizing to your needs.
Their main call to action button looks very enticing and makes you want to click before you even read it. The website of Limepay did an extremely great job at making the website come ‘alive’, just by using the right colors. The shoe floating on top of the check out adds an extra dimensions to the homepage. Take a look at our top 5 effective layouts to help you optimize your website and achieve homepage success.
Zapier does a great job of this, describing in more detail what it does and why that’s so good for you. So, how do you give users what they want quickly, whilst capturing their attention at the same time? Here are 8 tried and tested features you need to include that will help your effective homepage take shape. This is your chance to show off your hard work and what your brand is all about. For most users, your homepage will be their first exposure to your business – and as the old saying goes, first impressions really do count. This is your chance to convey what your brand is about, and convince visitors to trust you and stick around.
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